As far as I'm concerned InterVarsity has a bad reputation and this is doing nothing to improve it. (This may come from my bad experiences with them, so maybe I'm biased.) They are being too forceful, too in your face. People who are college age don't jive well with that. Christianity works better on a one to one basis, in an open discussion where issues can be addressed. Not in a finite little box where everything is absolute.
Life is messy. InterVarsity needs to admit that Christianity isn't perfect.
And it also pains me to see Suzanne (a girl I shared a floor with freshman year and had wonderful bible study with) attach her name so boldly to this campaign. People don't know the person behind it and will immediately judge and ridicule. And doesn't it seem a bit self-serving?